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THE GOOD SPIRIT OF YOUR COMPANY​

FROM RACING TO RAISING


This Book...

  • Helps to avoid serious mistakes.

  • Saves you from disappointments.

  • Compresses the knowledge of hundreds of books.

  • Awakens your entrepreneurial spirit.

  • Inspires you to new innovations.

  • Increases the quality of your personal life.

  • Multiplies entrepreneurial profit.


BRUNO AREGGER

SWISS ENTREPRENEUR "THE OPTIMIZER"


I assure you: The good spirit is the prerequisite for winning

Bruno Aregger

SWISS ENTREPRENEUR “THE OPTIMIZER”


Hi, I'm Bruno the Swiss Optimizer and founder of APPLETREE. You might have heard of me. I work with the most successful SME in Switzerland.

Of course, I know their secrets and I also built the largest federal examination organization where I enjoy the status as a president of honor. I spoke on the biggest stages in Switzerland and also on TEDx.


    EXPLORE THE GOOD SPIRIT OF YOUR COMPANY and get your copy plus WORKBOOK

    What my customers say​

    Had we only known a fraction of what we learned from APPLETREE before, we would have saved a lot of money and energy! 

    David Schmid

    2nd generation Schmid Beck, World and European champion

    Thanks to our cooperation with APPLETREE, we have more than a 3-fold higher response to customer inquiries in less time

    Anton Kaufmann

    Managing Director Bushandel.ch

     1/2 day workshop with APPLETREE is worth as much as a full week of a regular consultant. 

    Roger Bachmann

    Senior Managing Partner at CMT Cosulting Monitoring Training AG

    BUT HOW DID I ACHIEVE ALL OF THIS AFTER THE STRUGGLE?

    I was born in a business family. At the age of 23 years,
    I made the hardest decision of my life: 

    “Should I step into my fathers shoes and take over his company?” 
    “Of course I should,” said a voice. And then another voice said: 
    “Is this really your way? Do you really want to be an electrician?”

     

    So, finally I said no to my father, which was very hard for me. But I felt I did not have enough passion for that kind of business. And a near-death experience with an electrical accident, actually helped me! And I saw how hard my father worked for it.

    He was living the normal insanity as most successful SME. So, I decided to create my own companies and looked for a new way for SME, as the opposite of insanity. When I started APPLETREE, I watched the company skyrocket.

    But during that phase we were growing too fast, and I made my share of mistakes. These little mistakes generated a lot of problems. In short: I nearly lost it all.

    Money, friends, health and so on. In a very short time of around 2 years, I crashed as a person with my company.

    It was very hard, when you should fill up your car with gas, but you don’t have enough money in the pocket for a full tank. So, I totally changed my life, as an entrepreneur and as a person in an extreme way. And how did I do this?


    I WROTE ABOUT IT IN MY BOOK WITH GREAT DETAIL.

    Normaly, everybody in this situation is working nearly 20 hours per day. Because shocked on this situation they only see one option: Work, work, work. I have worked only 1 hour per day. I’ve got a dog. I gave her the name Elu.

    During this time, I wrote all my mistakes on paper, all my worst stories and showed it to some of my friends who still believed in me.

    They called me and told me “Bruno, please write more about how you were able to perform this amazing 180, it is very helpful for other entrepreneurs”.

    And abracadabra, I published a book.